Re: HP 35s on sale in the UK Message #9 Posted by AJ on 10 Aug 2007, 12:25 p.m., in response to message #1 by Matt
Now i have some sympathy with this thread but not a massive amount as I am afraid most of us live in this thing called the real world.
In reality you can pick the HP35s up today in the UK for £54.95,(less in some cases as I hope some other UK buyers will mention) given that it came out about 5 minutes ago I am sure this will be down to around £49.95 within a week or too as online etailers begin to compete on price. Strip out the 17.5% VAT and you are talking £42.5 or $85 equivalent based on the exchange rates that are currently working in our favour in the UK. Now I know this is still more than the US but this is for many many reasons and I have listed but a few below.
1. A little thing called economy of scale - the total UK market is around the size of California's. It costs more per product to ship in small amounts than it does in large amounts and if the disty in the US is buying 100 times more than the disty in the UK - I'm guessing he's going get a better price.
2. In the EU we have implemented a 2 year warranty, this costs money (quite a lot of money in the case of some recent HP calculators...)
3. In the EU we have had to implement WEEE regulations and ROHS regulations again all at a cost.
4. The cost of fuel in the UK is about the equivalent of liquid gold in the US.
5. The distribution channel in the EU is very different to that in the US, we have a longer supply chain in Europe, this means more logistical costs are added, the reasons for this I don't have time to go into here but you have to accept this and that without the longer supply chain the product wouldn't be available in many EU countries at all.
6. The RRP in the UK has not fluctuated with Currency exchanges, what had an RRP of £60 when it was 1.5$ to the pound still has an RRP of £60 when it is $2 to the pound, and will still have a RRP of £60 when it is $1.5 to the pound again.
7. The internet dealers you quoted are all HP enthusiasts and calculator specialists it seems a little unreasonble to compare their sell prices to Walmart and Staples in the US, their prices are based on volumes sold and ironically the more UK buyers buy in the US the worse this will be.
8. Transfer pricing - I am sure this is true to and makes up an element of the extra cost. At the end of the day The US sets the base price for it distributors based I am sure on what it believes makes the best business sense not on a one price for all strategy.
9. BECAUSE EVERYTHING IS CHEAPER IN THE US, ALWAYS HAS BEEN AND ALWAYS WILL BE.
So James - you buy your product in the States, support the US economy and not your own, avoid paying the legally due VAT, and thus help to sustain the very thing it is you are complaining about!!!
I hope yours arrives in pieces having been bounced across the Atlantic for 3 weeks by a US carrier charging you $35 for the privalege and HP Europe refuse to help you. Still at least you may have saved a tenner.
Rant over - nerve ending repaired ;-)
AJ
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