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1977 IBM Marketing Guide for System/3
01-06-2019, 11:19 AM
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RE: 1977 IBM Marketing Guide for System/3
(01-06-2019 09:48 AM)EdS2 Wrote:  As I understand it, the emphasis in IBM was to sell solutions, in the sense of understanding the customer's needs and fitting it to something that IBM offered. There might well be creativity in that - and it mightn't only mean selling the most expensive kit, but maybe making more sales of the slightly less expensive kit, always with the promise of easy upgrades and expansions.

Good point Ed, thanks.
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RE: 1977 IBM Marketing Guide for System/3 - Don Shepherd - 01-06-2019 11:19 AM



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