OT: I wish all companies listened and responded like this! Message #1 Posted by DaveJ on 29 Oct 2009, 4:48 p.m.
Sorry for the OT stuff, but I know some here might be interested in this:
I recently reviewed the new Microchip PICkit3 compared to the old PICkit2 and pretty much hammered the people responsible on behalf of those who have found the PICkit3 upgrade rather lacking:
http://www.eevblog.com/2009/10/21/eevblog-39-pickit-3-programmerdebugger-review/
At it turns out, not surprisingly the video made it's way all around the Microchip offices, even to the desk of their CEO.
As with any multi billion dollar corporation, I expected either deathly silence or a nasty letter from their lawyers.
But it turns out Microchip really do care about their products and customers, and really do listen, so they seriously took it as constructive criticism.
So not only was my blog well received at Microchip, I got a lengthy call from none other than the Microchip CEO Steve Sanghi, thanking me for the blog and raising the issues. He pointed out a few factual errors which was fair enough, but admitted they could have done the PICkit 3 better and most importantly are working to fix the issues and give customers what they expect.
They have even posted this hillarious video response in record time:
http://www.youtube.com/watch?v=3YUvlrVlNao
I am absolutely blown away by their honesty and responsiveness, and it starts from their CEO down.
Two thumbs up to Steve Sanghi and the guys and gals at Microchip!
Goes to show the power of the video blog. I doubt the impact and response would have been the same from a simple text blog.
Dave.
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