33S market Message #8 Posted by Norris on 30 Aug 2006, 2:45 p.m., in response to message #7 by Jim Creybohm
It's probably true that a significant fraction of 33S sales is driven by the engineering and surveying exam market. For example, HP has announced a "publishing frenzy" of 33S exam software, and they didn't even list vendors like this one or this other one. Does anyone now market commercial HP calculator software for any other applications besides NCEES licensing exams??
But the problem with the NCEES exam market is that it's so small. You start this process by taking the FE or FS exam. According to NCEES, about 43,000 FE exams and 3,000 FS exams were scored for 2005-2006. But some of those were repeat takers, so the actual number of new exam candidates last year was lower. Furthermore, the 33S is only one of several NCEES-approved calculators; it has a significant market share, but not all of it; probably not even a majority.
So there can't be more than 10,000 - 20,000 people per year buying the 33S for NCEES exams. This is not the market that HP wants; it wants to sell calculators to incoming high school students and incoming college freshmen, where the numbers are in the millions.
The NCEES market is a small niche that HP may want to keep, but it's probably much too small to justify the expenses of a major redesign of the 33S.
Edited: 30 Aug 2006, 6:38 p.m. after one or more responses were posted
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