The Museum of HP Calculators

This Hewlett-Packard advertisement, originally published in Scientific American, is used by permission. If errors crept in during the scanning process, please contact Dave Hicks

Some things are changing for the better...

Many people know us as an instrument manufacturer: we make more than 2,000 products for measurement, test and analysis. Others know us as a computer company: more than 10,000 own our programmable calculators and computers. We prefer to think that our business is to serve measurement, analysis and computation needs. . . in science, industry, medicine and education. This is the rationale behind every new instrument, computer or system that we tell you about in these ads. This month:

For picky people with particular problems: A design-your-own calculator

A user in virtually any discipline now can customize a powerful new programmable calculator to his specific computational needs.

An agronomist, for example, may want to examine the characteristics of a large plant population and determine the mean, standard deviation and standard error of their distribution. With the Model 10, he simply enters the raw data and hits a single key for the complete statistical analysis. A chromatographer can obtain per cent concentration and relative retention time of each component on his chromatogram . . . at a single keystroke. A physicist completes a sequence of acceleration, velocity, force and work . . . and a clinical pathologist computes a full blood gas analysis . . . at a single keystroke. Et cetera.

This is possible because the new Model 10 calculator has interchangeable function blocks which can define its keyboard to meet varying needs. One standard plug-in block emphasizes powerful statistical computations, another gives higher mathematics capability, and the third is completely user-definable. This block provides single keystroke solutions to multiple-step calculations commonly encountered by the user. Once programmed each key performs its customized function whenever he strikes it.

For more on tailoring the $2,975 Model 10 to your particular profession (full alphanumeric printing capability, expandable memory, a wide line of peripherals, etc.) write for our brochure.

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